Going into a high street supermarket or café and picking up a ready-made meal deal is a no-brainer for most of us – but what do you do as a vegan?
Food options for vegans have dramatically improved over the last few years but the research, which involved 2500 UK vegans, suggests there is still room for improvement.
Veganism is growing at an exponential rate and is an untapped market that could offer huge opportunities for restaurant owners, investors, and food developers.
According to Mintel’s Global New Products Database, there has been a 185% increase in the number of vegan products launched in the UK between 2012 and 2016.
Vegan on the Go campaign aims to bring attention to the growing demand for vegan options and to highlight to businesses that veganism is a market trend which is here to stay.
Attitudes towards veganism have changed dramatically over the last few years, indicating that veganism is now winning British hearts and minds in ever greater numbers.
The Vegan Society’s survey last month showed that half of Brits know a vegan, over a half (56%) adopt vegan buying behaviours and a quarter (26%) thought public sector food outlets should provide a vegan option by law.
Chain restaurants like Zizzi, Wagamama, and Wetherspoons all have dedicated vegan menus while coffee shops Pret a Manger, Starbucks and Caffee Nero are offering more and more animal-free products.
The Vegan Society is keen on hearing about good practice in the food and drink sector, and are happy to publicise any businesses who excel at providing great vegan food options.
For more information visit www.vegansociety.com/veganonthego.
Image: The Vegan Society.