First of all - happy World Vegan Month! That's right, November is a month dedicated to celebrating and promoting veganism. Congratulate yourself and your fellow vegans on what we've collectively achieved and continue to achieve, but don't stop there - remember that animals need you to inspire others to become vegan too.
A new survey released on World Vegan Day (1 November) shows that veganism is now winning British hearts and minds in ever greater numbers.
What was once regarded as a fringe movement, more than half of UK adults are now adopting vegan-buying shopping habits and Britain is more vegan-friendly than ever.
Around half of those surveyed said they welcomed the rise in vegan foods available in shops, cafes and restaurants, with almost one in 10 saying they would like to see an even greater choice of vegan food options on offer.
One in five cut down on the amount of meat they buy and the same number check if their toiletries are tested on animals, and nearly 13% now choose meat or dairy free options from the menu when eating out.
A third thought there should be better education in schools to teach about the impact of animal farming on the environment, 26 per cent said prisons, schools and hospitals should provide a vegan option by law and 9 per cent think there should be a tax on animal based products.
Half of those surveyed said they know someone who is vegan and a fifth said they would consider becoming a vegan themselves.
Far from feeling threatened by an individual's decision to give up eating meat or dairy, 43 per cent said they respected them for their stance and nearly a quarter (24 per cent) said they admired them.
But nearly half of the respondents (46 per cent) saying they would never consider becoming a vegan, even if they knew they would lose weight, improve their health and have a genuine impact on animal welfare.
For those who have embraced veganism though, there's a feeling that the revolution has only just begun.
The survey was commissioned by The Vegan Society and carried out by Opinion Matters online, questioning 2,000 UK adults.
Photo: The Vegan Society