The Flaming Vegan

A Vegan and Vegetarian Blogging Extravaganza

The Changing Face of the UK Vegan Market
Facebook Tweet Google+ Pinterest Email More Sharing Options

The Changing Face of the UK Vegan Market

There are three and a half times as many vegans in Britain now than there were a decade ago – over half a million of us – and going vegan is predicted to be the biggest food trend in 2018. This, naturally, also means that the vegan consumer market has a growing potential. Companies like Danone invest in the dairy-free market, Ben & Jerry’s made vegan ice cream, and even McDonald’s is trialing a vegan burger.

Contrary to public belief, veganism is far from being a fad diet – it’s a lifestyle choice that people make for very important ethical reasons; it’s a statement made against using and exploiting animals. The Vegan Society was founded in 1944, so the word ‘vegan’ is over seventy years old!

Our place within the movement is an important one. The Vegan Society is the leading evidence-based charity that promotes veganism in a strictly scientifically sound way. We stick to the facts, we don’t sensationalize, and we’re incredibly careful with any claims we make.

These precautions allow us to work with respected organizations that may not want to work with other vegan charities. For example, we have a memorandum of understanding with the British Dietetic Association to confirm that well-planned vegan diets can support healthy living. It’s important for the vegan movement to have independent, authoritative voices speaking in its favor. Otherwise, we may be dismissed as being biased.

At The Vegan Society, we commission and publish important studies, such as the aforementioned survey that answered the question on everyone’s lips: how many vegans are there? We also found that over half (56%) of Brits have adopted some vegan buying behaviors and a quarter (26%) think public sector food outlets should provide a vegan option by law-- important findings for those in the food and drink sectors.

Veganism offers a tremendous opportunity for the retail industry precisely because it’s still a new and exciting concept that’s slowly but surely making its way into the mainstream. Offering vegan options makes clear commercial sense – it opens up the potential market to not only half a million vegans in Britain, but also to a million more vegetarians, the huge number of meat and dairy reducers, the lactose intolerant, followers of certain religious groups, the health-conscious, and others who simply enjoy vegan food from time to time.

Veganism is an exciting yet underexplored market with a huge growth potential that’s already happening. This year we’ve already seen exciting news in terms of new vegan products hitting the market. Just in the first two weeks of January, three major retailers - Tesco, Boots, and Asda – came out with new, entirely vegan lunch ranges. Ben & Jerry’s are developing more dairy-free flavors on top of the three already available in the UK, which will result in an impressive 20% of the company’s products being vegan.

Pizza Hut now has vegan cheese available and Zizzi is offering a new vegan pizza, on top of the extensive vegan menu they already had. Goodfella’s, a frozen pizza giant, launched the UK’s first mainstream pizza to be sold in supermarkets. Waitrose started selling vegan meat alternatives last month, while Marks and Spencer have a vegetarian meal alternatives range that includes vegan chicken-style chunks – an absolute gem. Quorn is also stepping up the game by launching new vegan deli products.

The loyalty of vegan customers must not go unnoticed either. We like to reward anyone offering vegan options by recommending them to our friends and sharing on social media. We do appreciate someone going the extra mile and making their business more diverse.

The future of veganism is bright. We at The Vegan Society hope to continue to lead the movement forward to become a core part of the mainstream culture.

Image copyright: The Vegan Society

Healthy Snacks Delivered Monthly

Leave a Comment

  1. fred1
    GOOD NEWS!!! Are you a business man? musicians? Business woman ? Artist? Politicians? Student? Do you need to Control your Family, Marriage or Love? Etc...Call Fred mathins +2348146888015 Illuminati agent to change your life with in a day!!!! And you want to become big, Powerful and famous in the world, join us to become one of our official member today. you shall be given a ideal chance to visit the illuminati and his representative after registrations is completed by you, no sacrifice or human life needed, Illuminati brotherhood brings along wealth and famous in life, you have a full access to eradicate poverty away from your life now.It only a member who is been initiated into the church of illuminati have the authority to bring any member to the church, so before you contact anybody you must be link by who is already a member, Join us today and realize your dreams. We also help out member in protection of drugs pushing, Don't failed to see the light. Money, powers, fame, and wealth become your title in just three days. If interested to join the Illuminati brotherhood contact us today via BENEFITS GIVEN TO NEW MEMBERS WHO JOIN ILLUMINATI. A Cash Reward of USD $300,000 A New Sleek Dream CAR valued at USD $120,000 A Dream House bought in the country of your own choice One Month holiday (fully paid) to your dream tourist destination. One year Golf Membership package A V.I.P treatment in all Airports in the World A total Lifestyle change Access to Bohemian Grove One Month booked Appointment with Top 5 world Leaders and Top 5 Celebrities in the World. If you are interested whatsapp or call now+ 2348146888015 or send your e-mail to for immediately initiation.New members registration is now open online, whatsapp him on +2348146888015.
    Log in to reply.
  2. snapch23
    Thanks a lot for the useful information.
    Log in to reply.
    1. KelseyJohnson
      This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works
      Log in to reply.
  3. maitrishah1
    best information provide
    Log in to reply.
  4. alexsharma
    Thank you for sharing with us such an informative and healthy tips. this post is so helpful. keep sharing ||
    Log in to reply.
  5. nicolejohn
    Log in to reply.
  6. Alison Paul
    Log in to reply.
  7. sheweta
    I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well.
    Log in to reply.
  8. dwarkaescortgirls
    This post is clear and easy to comprehend. I'm learning more concerning this. Wish you bring more things related to it. Thanks a lot a lot
    Log in to reply.
  9. Taniyakhan
    Amazed to be here and want to read this amazing info. Thanks for this interesting article and i would really want to say thanks for this info.
    Log in to reply.


Connect with The Flaming Vegan

Sign Up to Vote!

10 second sign-up with Facebook or Google

Already a member? Log in to vote.