The thugs with a new cookbook? I had this image in my head which turned out to be way off from the truth. The thugs I didn't have in mind are personified by Matt Holloway and Michelle Davis of Thug Kitchen. And if you're into their brand of veganism, then you'll probably be excited about their new cookbook, the sequel to their bestseller Thug Kitchen: The Official Cookbook, entitled Thug Kitchen: Party Grub.
Matt and Michelle are just your typical middle class white folks who curse a lot and just happen to misuse the word thug. They actually dated for a while but eventually broke up after the launch of Thug Kitchen back in 2012.
Matt had asked Michelle out in an airport, of all places, specifically the San Francisco Airport, while they were claiming their luggage. I don't really know if that's a "thug" thing but I think it's still a pretty smooth move.
Michelle started out working at Whole Foods Market while Matt was a film production assistant. Their goal upon starting Thug Kitchen was to get people to eat more vegetables while not feeling like mutants in the process. And according to Michelle, it's not even more of a moral choice but has more to do with living a healthier lifestyle.
I can definitely agree with that. And it's not that I have any sudden inclination to join the vegan bandwagon but seeing how things are going in the world today, I can say that a vegan lifestyle is a good and feasible solution to promote health and wellness. There are so many tempting places to get meat products in all shapes and forms (blast it) that taste oh so good that it's not at all surprising why obesity and problems like cardiovascular disorders have become so rampant over the recent years.
Perhaps if the whole image and idea of veganism would be reinvented, then maybe there's a way to show the rest of the world that healthy and nutritious can go hand in hand with mouth-watering and delectable. And the way I see it, Thug Kitchen might just be on to something that could turn things around. I mean, sure, it's not going to happen overnight, but at least things are starting to pick up for veganism.
Thug Kitchen: The Official Cookbook has been a huge success, and Party Grub promises to be a hit as well thanks to its unorthodox method of promoting the vegan lifestyle and its very colorful commentary. A couple of vegans who like Sloppy Joes? (The vegan version, of course) Sounds like a winning combination to me.
Thug Kitchen: Party Grub
Other than promoting vegan food that can slug it out with burgers and hotdogs and pizza and whatnot, one of the main focuses of Thug Kitchen is to change the general perception of veganism, namely that you would need to go to special places to buy supplies and do extraordinary food preparations to maintain the lifestyle. Matt and Michelle want to emphasize that vegans are no different from everybody else and that they can go to grocery stores and enjoy eating good food like normal human beings.
If you get a copy of Party Grub, better make sure to keep it away from the kids because it's a cookbook with attitude. But you'll be cooking up a storm in no time, hosting the healthiest parties without getting embarrassed about having your friends over for some fun and vegan goodness.
You'll get the opportunity to enjoy some Carrot Dogs, Buffalo Lettuce Bites and the Summer Night Paella. I don't know if that's supposed to sound exciting but the pictures look promising. So grab some bottles of vegetarian beer to complete the party package and start living the vegan "thug" life.