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The McVegan is Here to Stay
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The McVegan is Here to Stay

Back in October, a single McDonald's restaurant in Tampere, Finland debuted a vegan burger thanks to increasing requests for more plant-based and cruelty-free options.

Dubbed the 'McVegan, the burger's steak is soy-based and required extensive in-house development according to Marketing Director of McDonald's in Finland, Christoffer Rönnblad. "We were really passionate about finding a steak that tastes really good." 

The rest of the burger consists of ketchup, mustard, lettuce, tomatoes, onion, pickles in a bun along with a special vegan McFeast sauce. The sandwich was priced at €3.

Rönnblad confirmed that whatever the outcome of the McVegan's trial at the end of November, the company would continue to invest in developing meat-free options.

According to a 2009 survey, less than one percent of the population in the country identifies as vegan, but their meat consumption is significantly lower than in the United States. While vegan numbers may not be as high as some other nations, it is a significant decision from such a large company.

Non-vegans had a laugh after the announcement of the option, some vegans welcomed it and other vegans said that they would still not eat anything from the brand due its history of animal abuse and questionable practices.

It turns out that all went well for the burger though, because last week, McDonald's announced that the McVegan would become a permanent addition to restaurant menus in Finland and Sweden from November 28th of this year. McDonald's has partnered with Swedish brand Anamma to bring the McVegan to Sweden.

McDonald's in Finland had its earliest introduction of a meat-free option back in 2012 after veggie burgers were added to their menus. In France, shortly after the McVegan was trialed, the brand launched the 'Le Grand Veggie,' which consisted of a patty made from carrots and root vegetables.

What is your take on the McVegan?

Lead Image - McDonald's Finland

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