He used to love meat. But then, in 2011 he established the world’s first vegan supermarket chain. Meet Jan Bredack, the founder and CEO of Veganz supermarkets.
- Going Vegan in Germany!
There are two supermarkets situated in Berlin and a third one is planned to open its doors this year, along with some in Essen, Liepzig, Stuttgard, Cologne, Dusseldorf and Hanover. You can find other stores in Munich, Frankfurt and Hamburg. The establishment of vegan stores in Germany makes sense - according to The German Vegetarian Society, there are approximately seven million vegetarians in Germany, ranking it second in the European Union.
- Not Just Vegans, Though
You might assume that only vegan customers would be interested in shopping at Veganz, but this is not the case. Bredack has said that 80% of shoppers are actually not vegan! It just goes to show that the supermarkets are interesting enough for people, vegan and non-vegan alike, to want to cruise its various aisles where you will find everything from vegan cheeses and raw chocolates to fake meat products.
- Veganz Store to Come to the U.S.
In May of this year, stores opened outside Germany, in Vienna, Barcelona, Milan and other hotspots around the world. In two years’ time, we can expect to see a Veganz store opening in Portland in the U.S.. But it is set to go beyond just food. The vegan shopping center will consist of a restaurant, clothing shop and shoe shop.
- Positive Implications
This is a great way to encourage people to shop vegan, and since so many of Veganz customers are not following vegan lifestyles, bringing vegan products to them all over the world could inspire them to take on the lifestyle, which means higher quality vegan goods for all of us as well as a healthier environment. Soon Veganz food will also be supplied at music and sport events--straight food from on site food vendors. What an amazing initiative to make fast food much healthier.
*Image courtesy Flickr creative commons.