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Japanese Food Wholesaler Gearing Up To Pitch Vegan Fish To Health-Conscious People
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Japanese Food Wholesaler Gearing Up To Pitch Vegan Fish To Health-Conscious People

Nishimoto is a Tokyo-based importer, exporter, wholesaler and distributor of Asian food products. The company is gearing up to debut "vegan fish" in multiple markets including Europe, Southeast, Japan and the U.S.

Much to the delight of health-conscious people, Nishimoto is all set to unveil tuna and eel substitutes, according to a recently surfaced report from Nikkei. The Japanese company will reportedly put forth Ahimi, which is touted as a branded tuna substitute made using only sesame oil, water, sugar, soy sauce, and tomato.

Ahimi boasts tuna-like texture and is perfect to make sushi. It was originally developed by a U.S. based startup dubbed Ocean Hugger Foods which was founded 3 years ago. Nishimoto formed a capital and collaborated with Ocean Hugger which gives Nishimoto the permit to use its 14 offices located in Europe and Asia, and 23 other offices that are situated in North America to sell Ahimi across the globe.

An impressive 39% of American consumers are making an attempt to include more plant-based food in their diet, according to a survey conducted by a market research specialist dubbed, Neilsen. In other words, 6% of U.S. consumers are vegetarians while 3% are vegans.

Nishimoto reckons that despite been meat eaters, a large number of people are interested in vegetarian foods. Lining with that, the company will be leaving no stone unturned in a bid to make vegan fish available to American consumers who are no strangers to meat substitutes.

While Ahimi can be found in a slew of supermarkets and Whole Foods Market in the U.S., Nishimoto is focusing on expanding its sales to Southeast Asia and Europe, where there's no dearth of vegans. With more and more people now showing interest in sushi, Ahimi is likely to grab their attention thanks to its vegan components.

The company is also considering pitching Ahimi to Japanese consumers, who are becoming more health-conscious. Aside from that, Nishimoto has its hands full with making a broad range of new products such as Unami, which is basically an eel alternative made using eggplant.

For the first fiscal year, the company is targetting 200 million yen (about $1.82 million) in sales. Within a few years, this is expected to rise to a whopping 1.5 billion yen.

Image credit: kalhh / Pixabay

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