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Esprit Takes a Step Forward for Veganism!
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Esprit Takes a Step Forward for Veganism!

International fashion brand Esprit has joined forces with People for Ethical Treatment of Animals (PETA) in a powerful collaboration that is set to change the face - or foot! - of fashion.

The product that we’re talking about? PETA-approved vegan tags that will mark Esprit’s latest trainers for women. The shoe styles are made for women and this month are going to be available for purchase at selected retail stores across Europe as well as the Esprite e-store.

It’s not just the tags that are vegan. The trainers are too, and they have been given the thumbs-up by PETA for being produced from eco-friendly fake canvas and leather.

Esprit is leading the way with these PETA-approved tags that appear on the shoes. The tags read, 'This product has been designed to be kind to animals. It is vegan approved by PETA, meaning that no animal has been involved in the production of this product.’

Not just kind to animals, the tags also go one step further, if you’ll pardon the pun. With the help of PETA, the brand’s use of these tags make them able to create sustainable and clear textile labeling for consumers so that they can be 100 % sure of what they are purchasing. This is especially important for vegan consumers who don’t want to accidentally buy something that contains animal products or was linked to animal cruelty.

The matter is even more crucial when one considers that the leather production has devastating effects on animals who are abused and slaughtered for their hides. Approximately 1.6 billion cows are killed EVERY YEAR! The majority of these animals originate from countries like India, China and Bangladesh due to a lack of anti-animal cruelty regulations. Added to this, the production of leather results in a large amount of air pollution.


*Image courtesy Flickr creative commons.

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