The London Underground has been decked with a vegan message all over its many stations this holiday season. Passengers at the Clapham Common Tube station in the UK shared on social media images of Peta’s and Veganuary’s most recent promotional campaigns on behalf of animals.
Commuters could see the faces of common farm animals with an “I’m me. Not meat” tagline on posters plastered all over stations of the tube. Peta’s messages can also be seen on doors and turnstiles.
This public conscientization effort by Peta is supported by the organization behind the Veganuary movement.
Born in the UK, Veganuary has become a worldwide phenomenon in which participants pledge to eat a vegan diet for thirty days.
The organization’s #LetsMakeLondonVegan crowdfunding campaign was a resounding success and was able to accompany Peta in their effort to inspire Londoners to make more ethical choices in 2017.
Veganuary exceeded its target goal of having 2000 posters promoting their January challenge with an overwhelming support from the vegan community. They raised close to 30,000£.
A total of 2,500 posters raising awareness about the importance of going meat-free for January were put in train carriers last December.
Their adverts present Rocky the calf, Little Eric the chick, and Ernie the piglet.
This joint effort by Peta and Veganuary may ruffle some people who see it as vegan propaganda but overall it is bound to have a positive impact.
The number of vegans in Britain has risen by 360% in the last ten years and campaigns such as these probably have something to do with it.
What do you think of large-scale campaigns on behalf of animals in public transit?
I for one would love to see something like this in my home city.
If you would like to know more about Veganuary and participate, you can find information here.
*Photo Credit: Wisdom Twitter