The Flaming Vegan

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Is PETA Going Too Far?
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Is PETA Going Too Far?

There is an ad out there that has struck quite a bit of controversy – but probably not the way most people would’ve liked it to be seen. I am speaking, of course, of the PETA ad where a young man went vegan and became so incredible in bed, he accidentally injured his girlfriend.  It is so controversial, in fact, that youtube requires you sign in to confirm your age before watching it.

PETA once again went for the maximum controversy possible. In this ad, the young lady in question is seen walking from the store with only a coat on (a long one, gentlemen), arriving at her apartment, where the young man is waiting for her, and throws him a bag with celery prominently sticking out of the top. Shots of her being done doggy-style close to a wall and the man patching a hole in the same spot as were her head was, and the fact that she is wearing a neck brace, make it all seem as though this happy couple enjoy their sexual encounters.

Most people, however, don’t see it this way. They believe that the ad is nothing more than a way to promote domestic violence. The playfulness is obvious and the woman in the video consents to the newfound action – so where’s the abuse here?

Well, although this ad is not condoning female equality, it does push things a little too far. I do have to agree that getting injured is not something I would accept from a man, even if it was during unbelievably pleasurable session of intercourse. Please understand that I am not trying to put down the ad, but am trying to see this from the meat-eaters’ point of view and why they immediately badmouth this advertising. Do you see where I’m going?

I believe that in this case, PETA went a little too far. Although I am happy that they promote veganism and agree that the advances they made are milestones that are necessary, but at times they seem to take us back 20 steps instead of moving forward. I think it is time for them to use another technique, one that does not involve sex or major controversy so the general population can start associating vegans with a much more positive and friendly view instead of the ‘down-your-throat’ publicities that they have been using.


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Image credit: Tobias Akerboom (at hutmeelz)

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  1. Veganara
    Vote no 2. Great blog Anita, I agree with you, although I haven't seen this ad. This is one of the problems with PETA; their means of self-promotion, much too controversial. Maybe sometimes shock tactics may be necessary, but not the way they do it! This ad is similar to their anti-fur campaigns with naked or hardly-clothed actresses, models, etc, protesting against fur. What bothers me about those ads is not the sexism aspect (after all, the women are doing it of their own free will, they choose to flaunt their bodies) but the fact that the nudity trivialises the horrors of the fur trade, animals being skinned alive, etc. How can they then expect people to take them seriously?
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  2. alan
    thought provoking...i agree
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  3. Shabs Online
    Shabs Online
    Vote #4.....adverse publicity is no publicity at all and yes PETA hs been landing onto hot waters coz of that many times. I agree with Veganara.....hve really wondered about hardly-clothed models flaunting their bods for 'anti-fur' campaigns that displays a wrong message....' you boycott fur and you're naked' ...means there's no alternative to fur.......wrong advert! lolzzz... Anywz...loved ur article! :)
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    1. Veganara
      That's a very good point Shabs: "no fur and you are naked", meaning that there is no alternative to fur, completely the WRONG message! There are plenty of great alternatives to fur which they should be promoting more.
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      1. SnakeWitch
        Yeah, exactly! "There's no such thing as sustainable, cruelty-free clothes, so let's all go naked!!!" Wow. What a statement!
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  4. pftsusan
    #11. This is very good. For some of their advertising, PETA does good. Then on the other hand, they went to extremes in advertising in ways that does not represent most Vegans. This is a disservice to most Vegans because when those who are uneducated, read theiir ads they form opinions that are sometimes biased.
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