Recently, McDonald’s announced that its restaurants could start selling organic food. This is thought to be an initiative to improve their sales, but it might just give them the facelift they require.
With the world making stronger moves towards a more organic and vegan lifestyle, fast food restaurants will be left behind if they don’t jump on the trend that doesn’t seem to be going away anytime soon. People have definitely become more aware of food’s effect on the body and are interested in food that can be kinder to their health as well as the earth.
There are many fast food chains that have already been incorporating organic choices in their food options, such as Chipotle, Sweet Green and others. It seems going organic has also benefited sales. An example is Chipotle Mexican Grill Inc.: they have been selling beans that are grown organically as well as organic tofu that appears in its Sofritas, and their third-quarter same-store sales increased by 20 percent.
Added to the problem of decreased sales, McDonald’s has also been the subject of negativity in the press due for various scandals. These include being accused of using pink slime in their hamburgers, which basically involves dousing meat trimmings in ammonia to make them usable in food. Then there’s how countries all over the world, such as Russia, Australia and China, are starting to lose interest in McDonald’s due to important concerns, such as that the fast food giant has not been in tune with what its customers want.
You can already find some organic options for sale at McDonald’s restaurants in various European countries, such as Germany and France. These include organic fruit juice and semi-skimmed organic milk. Perhaps a fresh image that involves a more organic and healthier approach to its food on offer is just what McDonald’s needs to regain the support of its customers.
*Image courtesy Flickr Creative Commons