Hellmann’s eggless “Carefully Crafted Dressing & Sandwich Spread” which came out in February of last year is now certified vegan.
The company who has received a lot of negative attention from the vegan community in 2014 for taking plant-based competitor Hampton Creek to court for its product name “Just Mayo” is now trying to cater to plant-based eaters with their animal products free dressing.
Unilever who owns the Hellmann’s brand, dropped their suit against Hampton Creek’s “Just Mayo” in late 2014 after the company reached an agreement with the Food and Drug Administration on the proper labeling of their eggless mayonnaise.
Hampton Creek’s CEO, Josh Tetrick is not too concerned with the new competition. He confided to the Huffington Post that more plant-based products on the market can only be a good thing and that he wishes other big companies like Kraft will follow in the footsteps of Unilever.
Hellmann’s Marketing director Russell Lilly told VegNews last month that the company is proud to have the Certified Vegan logo on their products as it seals their commitment to offer options for all consumers’ dietary needs.
It is interesting to note that Hellmann’s kept to their motto that “real mayo contains eggs” and called their product “Crafted Dressing & Sandwich Spread”.
Whether you call it mayo or not doesn’t really matter, it will sit next to their “real” mayo and may encourage some people to give plant-based options a chance.
There might be some truth to the old saying “if you can’t beat them, join them”.
Hellmann’s eggless dressing can be found in the grocery store near you if you live in the United States or Canada.
What do you think of Hellmann’s new vegan mayo?
Are you going to give it a try?
Let me know your thoughts in the comments.
*Photo Credit: Unilever