While 2016 was a big year for veganism, in 2017 we can expect to see even more vegetables on everyone’s table.
Forbes has declared that vegetarian comfort food will be the number one trend this coming year.
This conclusion stems from an extensive report produced by Baum+Whiteman, a New-York firm who prides itself in being “the World’s pre-eminent food and restaurant consulting company”.
In their 13 Hottest Food & Beverage Dining Trends in Restaurants & Hotels, 2017 report, the firm predicts that the surge in interest for vegetable-based dishes will continue to grow with chefs everywhere embracing the trend. Consumers should see an important growth in fast-casual chains offering plant-based options. The healthy bowl concept in particular will be alive and well according to Baum+Whiteman.
The New-York firm also highlights the impact that global investors urging big food companies such as Kraft, Tesco, Nestle, General Mills and Walmart to consider offering plant-based options instead of meat products is likely to have in the near future. The recent investment by Tyson, the largest meat processor in the US, in the plant-based company Beyond Meat, is a great precursor.
Consumers’ demand for plant-based meats is expected to stay high after seeing such products selling out even in direct competition with real meat in Whole Foods in 2016. Burgers from Beyond Meat and Impossible Foods brands should be on the menu in many restaurants this coming year.
In their report, Baum+Whiteman predict that 2017 will see the emergence of many more establishments offering mock meats. A few of these vegan “butcher shops” already exist throughout the world. In the US, The Herbivorous Butcher in Minneapolis and The Butcher’s Son in California received a lot of press since their grand opening.
Forbes may very well be right in saying that 2017 will be the year of the vegetarian comfort food.
What do you think?
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