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Emma Watson Joins Celebrities for Sustainable Fashion
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Emma Watson Joins Celebrities for Sustainable Fashion

One surefire way to get better sales on products is to advertise them. And what better way to endorse products than to let celebrities like sports icons, actors and actresses and music artists do the promoting. Having famous people attached to the products can persuade the public to trust and purchase the products.

Sustainable fashion, also called eco fashion, is a part of the growing philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely of environmentalism and social responsibility. It is still a rather young subject and thus needs advertising to catch the eye of the people.

As designers advocating sustainable fashion are trying to deal with everything from sourcing environmentally friendly materials to ethical production standards, they all have one common urgency: celebrities to back them and their cause up. Here are some famous personalities who have put their name and reputation on sustainable fashion lines.

  • Emma Watson

The British actress has been active on several issues regarding humanity, from feminism to sustainable fashion. Her fashion line, People Tree, ensures consumers that the apparel they sell are ethically produced, made from sustainable materials and of high quality. They pride that the garments they produce is fashionable as it is beneficial to the planet and to the people that make them.

People Tree also passes the Fair Trade standards earning them the FAIRTRADE Mark. Fair Trade pioneers in a business approach that helps producers and traders like artisans and farmers particularly from developing countries to sell their produce in such a way that they get better trade and through this they can improve their way of living and promotes sustainability. In 2010, People Tree shared and spread to the world the Fair Trade message, gaining international attention for the eco-friendly cause.

And just recently, Watson, together with Net-a-Porter and Livia Firth, has designed a collection of ethically produced pieces for Alberta Ferretti, aiming to further promote sustainability and to prove that sustainable fashion is just a fabulous as other forms of fashion. Livia Firth is also an eco-campaigner, launching the GCC or the Green Carpet Challenge in 2009 to endorse to ethical fashion. Watson says in the Net-a-Porter magazine that she loves exploring these amazing synthetic materials and fabrics wherein recycled plastics are being utilized. She even adds that sustainable fashion is beautiful as well as essential.

  • Pharrell Williams

Just this year, Pharrell has introduced RAW of the Ocean, his Spring 2015 denim line, at the New York Fashion Week. The collection, in collaboration with G Star Raw, is a project that aims to retrieve plastic from the world’s oceans thus reducing the estimated $13 billion in damage to the marine environment. RAW for the Oceans spins the plastic waste into bionic fibers then woven and dyed to produce a pair of jeans.

  • Neil Young

The singer is influencing fans to boycott non-ecofriendly band merchandise. He has been an environmental activist and even promotes electrical cars to lessen emission and help prevent global warming.

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