Haven't we all stood in the grocery store for hours upon hours reading labels to make sure that the food we buy is indeed vegetarian or vegan? It seems today that there are a plethora of ingredients in food that are both unpronouncable. We often have no idea as to the tue origin of the ingredients. For example, how many times have we seen "natural flavors" and put the item we were looking at back on the shelf? I know from personal experience that grocery shopping is often difficult and cumbersom, due to all the unknown ingredients and unclear explanations put on food labels.
A few stores have really stepped forward to include vegetarian and vegan friendly labels that make our journey to the grocery store much more pleasant. Kroger brand food items specify whether an item is vegetarian, vegan, and/or gluten free. Shopping at Kroger or a store that sells Kroger products (Food 4 Less) is a great step in furthering the accessability of food for vegetarians and vegans. If mainstream grocery stores such as Jewel and Dominick's were to follow in the footsteps of Kroger, I truly believe that more vegetarians and vegans would regularly shop there. Trader Joe's is the original producer of veg friendly labels. For years they have been very strict on what is veg and what is not. They take extra care to assure vegetarians and vegans that the food we eat is safe and animal free.
My question is why can't all grocery stores do this as well? If they can have labels for allergies and gluten free food, what's stopping them from making vegetarian and vegan labels? We already have to pay more money for Morning Star products and organic food, so why not give us a break?
So, fellow veggie lovers, maybe one day we'll have the pleasure of walking into a grocery store and being able to pick up any food item and looking for a veggie friendly symbol instead of reading a long list of ingridients. Let's make them do the work for us for once!