The Bay Area Beauty Company 100% Pure is an all-natural, vegan, organic, and cruelty free product line that honors the balance of nature. None of its skin care of cosmetic products is tested on animals and only the natural honey is an animal derived ingredient. Even their eye makeup and mascara are not tested on animals.
The decision to be cruelty-free stems from the company's love for animals. Makeup brushes are synthetic fibers not animal fur. Early in 2011, the 100% Pure coffee eye cream was featured on Dr. Oz and instantly sold out. It's soothing and anti-inflammatory qualities made it a popular choice for tired women everywhere.
100% Pure is proof that beauty can be achieved without harming animals. Its products are high quality and work just as well as synthetic products that do test on innocent animals. Beauty is a virtue but vanity is cruel. There is no need to test on animals with the right formulations and ingredients. Conscious consumers must check out the entire line of products at 100% Pure if they are serious cruelty-free beauty.
Image credit: Tobias Akerboom (at hutmeelz)